Why you need to invest in Mobile App Design?

With the mobile app industry expected to gain momentum in the coming years, more and more businesses are embracing this technology to their repertoire. There comes an underlying reason to engage with customers and having an app will improve the customer experience tenfold. In a common scenario, you may think your business can’t afford to have its own app, but in reality, your company can’t afford to not have one.

Recent research indicates that the maximum number of users will switch to other competitors after a bad mobile strategy. Therefore, it takes a lot to stand out the mobile app market and invest in the features, design and functionalities. In this regard, your app developer must be wary of various aspects and should monitor mobile design closely.

In this blog, we shall talk about why user experience and design matter to an organization.

1. The Prime Aim of an App is Success

An underlying focus is the mantra of success. It may sound simple, but it can be easily overlooked if the goals and purpose of developing an app aren’t carefully thought upon. The app must fulfill the user needs and every bit of its design and functionality should be designed keeping in mind.

So, before you add new functionality to your mobile app, consider whether it’s really required. Does it solve any purpose? Is it a feature that your users would like to see in future iterations? If not, it may be worth it to leave that feature behind..

2. Is it easy to navigate?

Although the experience of navigating the app should be as seamless as possible, extra care should be made for underlying simplicity and intuitive design. With a large number of users abandoning apps after only a day of use, it pays real diligence to do proper homework and invest some time to make the customers experience navigating the mobile app like a breeze.

The Facebook messenger, Instagram and whatsapp, Ola apps are perfect examples with great visuals and allow customers to dive into ease. Users understand how to use these apps intuitively, and most basic and widely used menu items are just within the tapping distance of the thumb at all times.

3. Personalization

It would mean providing the best user experience to your users. The more personalized the app be the better the experience be. During the initial phase of app design, make it a habit to ask a series of questions to know customer preferences in detail. Personalization is becoming ubiquitous nowadays and users are expecting in every possible mobile app. There are many apps that provide you flawless experience where they give users the chance to set their preferences through checklists and filters.

4. Sorting and filtering option

As previously indicated in the above point, mobile users want everything at the speed of their thoughts. They wait very little to see the relevant information or trying to search for a product or service. Typically, they are always on the move, so speed and performance are paramount.

The app should be developed keeping usability in mind. It should have fast load times and should have filtering and sorting options to make browsing as seamless as possible. If you witness the high-performing apps, you will see many search functionality is prominently placed on the home screen for added convenience and to search for information quickly.

Nutshell

Users appreciate the speed with no performance breakdown with great simplicity, so make those qualities the foundation of your mobile app design strategy.